"Keeping it local is something we think about all the time when looking at our programming, entertainment, and the composition of the parade," said Ridgely, a gay man. ![]() George Ridgely Jr., executive director of the San Francisco LGBT Pride Celebration Committee, the nonprofit organization that oversees the event, said that although he hasn't marketed Saturday as being more local, he knows, as attendance grows year after year, including a rise in out-of-towners and straight allies, that preserving the local feel has become ever more pressing. This year's theme, "Generations of Strength," will also deliver new events to the bash that is expected to welcome more than a million people for the festivals on Saturday and Sunday, June 23-24, and the colossal Sunday parade. This year, for its 48th anniversary, SF Pride officials are putting a local focus on its Saturday festivities, in the hope of drawing more people to what is typically a more low-key day. Every year, the San Francisco Pride celebration brings new faces and new entertainment to the multitude of attendees, and most of the action takes place on Sunday with the parade and celebration.
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